Customer Rating: 
Summary: delivery time
Comment: great buy from the private used books from your amazon website.
Excellent delivery time.
Customer Rating:
Summary: Pretty Good
Comment: Helped to review all the material that I'd forgotten and refresh the stuff that I knew.
Good detail and wide look at general marketing. Not a beginners book.
Customer Rating: 
Summary: Perhaps I don't get it...
Comment: True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc.
However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world.
I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.
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